Walking Billboards: MEC Project Description Client: MECAgency: Wasserman PartnersMedium: Walking BillboardsObjective: To promote Mountain Equipment Co-op’s new branding to MECTarget: Toronto, Vancouver and MontrealTactic: For one week in September, Wild On Media’s Walking Billboards teams in Vancouver, Toronto and Montreal conducted a social media sample giveaway campaign. The teams in every city were scheduled to […]
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Digital Ad Truck & Brand Ambassadors: Pickering Town Center Project Description Client: Pickering Town Centre Agency: Ahlfeld Media Medium: Digital Ad Truck & Brand Ambassadors Objective: Bring awareness to a promotional giveaway Target: Pickering Town Centre Food Truck Festival, Canadian Food Truck Festival, Durham Festival & Pickering Town Centre Farmer’s Market. Plus Pan Am Games
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Aerial Advertising: H&M Project Description Client: H&M Hennes & Mauritz Inc.Agency: MediacomMedium: Aerial Advertising 2,500 sq. ft. Airplane BannerMarket: Victoria, BCObjective: To launch new store opening at Uptown Shopping CentreTarget: 18+Tactic: Mediacom and client H&M contracted Wild On Media to promote the opening of their new store in Uptown Shopping Centre in Victoria,BC. This was
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Walking Billboards: Benjamin Moore Paints Project Description Client: Benjamin Moore PaintsAgency: Ground ZeroMedium: Walking BillboardsMarket: TorontoObjective: To reach the target audience to promote the premium brand as well as distribute couponsTarget: 25+Tactic: 20 LED-illuminated Walking Billboards with Brand Ambassadors were positioned in various locations during 2011 Toronto International Film Festival (TIFF) https://youtu.be/iGy9cbO-XXk
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Digital Ad Truck: Pandora Project Description Client: PandoraAgency: Ahlfeld MediaMedium: Digital Ad TruckMarket: TorontoObjective: To promote during TIFF 2015Target: 25+Tactic: To rotate a 15-second commercial in a loop with other advertisers on a Digital Ad that drove around 8 hours a day for 11 days during TIFF. The major goal was to target all the
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