different way of advertising in Canada

Aerial Advertising: H&M

Project Description

Client: H&M Hennes & Mauritz Inc.
Agency: Mediacom
Medium: Aerial Advertising 2,500 sq. ft. Airplane Banner
Market: Victoria, BC
Objective: To launch new store opening at Uptown Shopping Centre
Target: 18+
Tactic: Mediacom and client H&M contracted Wild On Media to promote the opening of their new store in Uptown Shopping Centre in Victoria,BC. This was done with an exciting Aerial Banner in which morning commuters, and the rest of the 

people of Victoria, were entertained by the airplane and huge message in the sky for several hours.