Walking Billboards: Benjamin Moore Paints

Project Description

Client: Benjamin Moore Paints
Agency: Ground Zero
Medium: Walking Billboards
Market: Toronto
Objective: To reach the target audience to promote the premium brand as well as distribute coupons
Target: 25+
Tactic: 20 LED-illuminated Walking Billboards with Brand Ambassadors were positioned in various locations during 2011 Toronto International Film Festival (TIFF)