Projection Video Truck: Jump+ Project Description Client: Jump+Medium: Projection Video TruckMarket: KingstonObjective: To promote the new Jump+ computer store opening in downtown KingstonTarget: 18+Tactic: Utilized a Projection Video Truck to participate in the local Santa Claus Parade as their float promoting the store opening and featuring various products carried in the store https://youtu.be/7Y_7W0hmfYA
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Adbikes & Walking Billboards: Rabba New Location Project Description Client: RabbaAgency: Pink ElephantMedium: AdBikes and Walking BillboardsMarket: Vicinity of Jarvis Street in Toronto where the new store is locatedObjective: To promote the Grand Opening of Rabba’s newest 24 hrs locationTarget: AdultTactic: To utilize AdBikes and Walking Billboards with Brand Ambassadors to circulate and engage audiences
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Digital Ad Truck: No Frills Project Description Client: No FrillsAgency: Ampifi CanadaMedium: Digital Ad TruckMarket: The Digital Ad Truck travelled strategically and carefully along a chosen route following Rathburn Road, the southern border of Centennial Park, and entered Centennial Park Blvd. This is the road attendees of the Ribfest would use to park their cars
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Glass Display Truck: Weetabix Cereal Project Description Client: Weetabix CerealMedium: Glass Display TruckMarket: Maritimes and Cobourg, Ontario where Weetabix headquarters are locatedTarget: General population in Maritime provinces: Nova Scotia, New Brunswick and Prince Edward IslandTactic: The truck was fully wrapped with the Weetabix brand and the image on the cereal box was given a three-dimensional
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Walking Billboards: Rexall Project Description Client: RexallAgency: Anderson DDBMedium: Walking BillboardsMarket: TorontoObjective: To create awareness about Rexall’s two new store openings in TorontoTarget: GeneralTactic: Rexall utilized two teams Walking Billboards for 4 days in Toronto ON in July 2018. The two teams of 5 Brand Ambassadors each distributed discount coupons and invited passersby to check
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