OLG’s Walking Billboard Campaign

Project Description

Client: OLG
Medium: Walking Billboard
Market: Toronto and Ottawa

With a quick turn-around and flexibility to update jackpot amounts our teams of Walking Billboards attracted un-paralleled attention in the target markets of Toronto and Ottawa. The boards shone even more as they lit up at night!

Teams were positioned at most attended places for “after work” traffic, mostly stations and walking along busiest  attended streets.