Walking Billboards: MEC

Project Description

Client: MEC
Agency: Wasserman Partners
Medium: Walking Billboards
Objective: To promote Mountain Equipment Co-op’s new branding to MEC
Target: Toronto, Vancouver and Montreal
Tactic: For one week in September, Wild On Media’s Walking Billboards teams in Vancouver, Toronto and Montreal conducted a social media sample giveaway campaign. The teams in every city were scheduled to arrive in key market locations and the public would be advised via social media when and where the giveaways would occur.

In Light of Recent News

We can confirm the Digital Ad Truck seen spreading hateful and Islamophobic message in Toronto on June 18, 2024 is not one of ours, nor are we related in any kind with the campaign.

Every creative or artwork submitted to us is seen by us and not automatically forwarded to Digital Truck technicians, or uploaded or shared with partner vendors. We follow company’s ethics of responsible and productive messaging only.

We commit to our two decades old best practices:

• We will not run any messaging that we know or even suspect that promotes hate of any kind
• We will also not knowingly run ads with symbols, flags, etc. that represents hate
• We will not run any ads that contain disturbing visual content or immodest nudity
• We see each ad material and are able to use discretion to run the ad, ask client to change their creative or cancel the agreement and offer a full refund. In the rare case where questionable content slips through, we will immediately pull the ad.
• As we work with many trusted agency partners, though we don’t question the ad integrity when booking the ad but we do see each and every creative before it gets produced and printed even in quick turnarounds.