Toronto’s summer festival season creates an incredible energy and excitement among the massive crowds reveling in everything the city offers. That buzz provides the ideal platform for mobile outdoor advertising, which is our specialty at Wild On Media.
Whether it’s an aerial banner or a walking billboard (among other options), the millions of eyes at these enormous events will see your brand.

We’ve done some digging to show you just how many people attend these major Toronto events.
* Data is sourced from various blogs, news stories, or official websites, and does not include the number of impressions or views from digital or television coverage. Wild On Media is not a marketer for any event, but certainly suggests targeting the opportunity.
Event/Festival | 2024 Date | Number of Attendees* |
July 4th - 28th | 1,000,000 | |
July 19th – 21st | 200,000 | |
August 1st - 5th | 1.3 million | |
August 2nd – 4th | 105,000 | |
August 16th– September 2nd | 1,604,000 | |
September 5th - 15th | 700,000 | |
October 5th | 1,000,000 |
Upcoming Major Events in the country to target with mobile OOH (Aerial and Street level media)
Toronto
Event Name |
Performance Dates |
Locations |
Details |
NXNE Music Festival |
June 12-26, 2024 |
Downtown Toronto, Ontario |
An outdoor music festival, In 2023 drew an estimated crowd of 100,000 attendees. |
Toronto Jazz Festival |
June 21-30, 2024 |
Downtown Toronto, Ontario |
TD Sponsored music festival in Downtown Toronto, attracting an estimated 500,000 visitors over the course of 10 days. |
Sound of Music |
June 13-16, 2024 |
Burlington Waterfront, Burlington, Ontario |
In 2023, an estimated 525,000 attendees participated in a weekend-long event comprising an outdoor music festival by the waterfront, a street festival, and a parade. |
Caribana Toronto |
August 1-5, 2024 |
Exhibition Place Toronto, Ontario |
The largest Caribbean Carnival in North America features a grand parade spanning the city. It attracts an average of 1.3 million visitors every year. |
Veld Music Festival |
August 4-6, 2024 |
Downsview Park Toronto, Ontario |
Presented by INK Entertainment, Toronto’s Largest Electric Music Festival is sponsored by OLG, Bud Light, Red Bull, SiriusXM, Jack Daniel’s Coca-Cola, and more. It is estimated to attract over 100,000 attendees over the 3 days. |
Boots and Hearts Music Festival |
August 8-11, 2024 |
Burl’s Creek, Ontario |
Ontario’s largest Country music festival attracts approximately 45,000 to 60,000 people over the three-day period. |
Canadian National Exhibition (CNE) |
August 16-September 2, 2024 |
Exhibition Place Toronto, Ontario |
CNE typically attract around 1.6 Million attendees each year. |
TD Salsa Festival |
July 6-7, 2024 |
St. Clair Ave West Toronto, Ontario |
TD Sponsored the Salsa Festival, with an estimated over 330,000 people attending to celebrate Latino Culture. |
AfroFest |
July 5-7, 2024 |
Woodbine Beach Park, Toronto, Ontario |
Toronto’s Largest African Music Festival with fashion exhibitors, DJs, and vendors. |
Honda Indy Toronto |
July 19-21, 2024 |
Exhibition Place Toronto, Ontario |
Honda, PIZZA PIZZA, SiriusXM, and others sponsor this event. Approximately 148,000 attendees in 2022. |
Taylor Swift Tour and Fan Event |
November 14-16 and 22-24, 2024 |
Rogers Centre, Toronto, MTCC |
Attendees 150,000 |
Montreal
Event Name |
Dates |
Location |
Details |
Osheaga Music Festival |
August 2-4, 2024 |
Parc Jean-Drapeau, Montreal, Quebec |
Sponsored by Bell, Flair Airlines, Monster Energy, Bacardi, Coca-Cola, and others, the event draws approximately 300,000 attendees across its three-day duration. |
ILESONIQ Music Festival |
August 12-13, 2024 |
Parc Jean-Drapeau, Montreal, Quebec |
Sponsored by Bud Light, Coca-Cola, Monster Energy, and Flair Airlines. Ilesoniq attracts 65,000-180,000 attendees (based on different web sources). |
LASSO Montreal |
August 16-17, 2024 |
Jean-Drapeau Park, Montreal, Quebec |
Country music festival in Montreal sponsored by SiriusXM, Coca-Cola, Ford, and others. Estimated festival attendance is 35,000. |
Formula 1 Grand Prix du Canada |
June 7-9, 2024 |
Circuit Gilles Villeneuve, Montreal, Quebec |
An estimated 345,000 fans attended in 2023, and an average of 300,000 people attend each year. |
Ottawa
Event Name |
Dates |
Location |
Details |
Ottawa Bluesfest |
July 4-14, 2024 |
LeBreton Flats, Ottawa, Ontario |
The outdoor music festival, with all stages combined, accommodates a capacity of 132,000 attendees. |
Nostalgia Music Festival |
August 21-24, 2024 |
LeBreton Flats:Ottawa, Ontario |
Sponsored by Le Pacha, Molson Coors. |
Russell Fair |
August 15-18, 2024 |
Russell Ontario |
Edmonton
Event Name |
Dates |
Location |
Details |
K-Days |
July 19-28, 2024 |
Edmonton, Alberta |
Estimated 800,000 attendees. |
Calgary
Event Name |
Dates |
Location |
Details |
Calgary Stampede |
July 5-14, 2024 |
Stampede Park |
Estimated 1.27 million attendees. |
Vancouver
Event Name |
Dates |
Location |
Details |
Pacific National Exhibition (PNE) |
August 17-September 2, 2024 |
Hasting Park, Vancouver, British Columbia |
Estimated 3 million attendees visit the PNE. |
Taylor Swift ERAS Tour |
December 6,7,8, 2024 |
BC Place, Vancouver |
165,000 attendees |
Other Attention Worthy Opportunities
- Wasaga Beach: A summer hotspot, Wasaga Beach draws an estimated 2 million visitors annually. Just a 10-minute flight away from Blue Mountain Resort, offering the unique opportunity for aerial advertising to target two popular Ontario destinations in a single flight.
- Highway 401: The busiest highway in Canada sees approximately 380,000 cars during rush houreach day
- The Greater Toronto Area: The Greater Toronto Area (GTA) is the most populous area in Canada, making it an ideal target for aerial advertisements. This approach ensures that your product or business will be seen and remembered by millions of residents in the region.
Our scope extends beyond Toronto. Wild On Media can help you reach the enormous crowds at established music festivals across the country, or memorable annual events in Alberta like the world-famous Calgary Stampede or Edmonton’s KDays.
Visit our website at www.wildonmedia.com to see some of the previous campaigns and watch our videos at our youtube channel!