Wild On Media Summer Festival 2024 Newsletter

Toronto’s summer festival season creates an incredible energy and excitement among the massive crowds reveling in everything the city offers. That buzz provides the ideal platform for mobile outdoor advertising, which is our specialty at Wild On Media. 

Whether it’s an aerial banner or a walking billboard (among other options), the millions of eyes at these enormous events will see your brand. 

Summer Events 2024

We’ve done some digging to show you just how many people attend these major Toronto events.  

* Data is sourced from various blogs, news stories, or official websites, and does not include the number of impressions or views from digital or television coverage. Wild On Media is not a marketer for any event, but certainly suggests targeting the opportunity. 


2024 Date 

Number of Attendees* 

Beaches International Jazz Festival 

July 4th - 28th 


Ontario Honda Dealers Indy 

July 19th – 21st  


Caribana Toronto Weekend 

August 1st - 5th 

1.3 million  


August 2nd – 4th 


Canadian National Exhibition 

August 16th– September 2nd  



September 5th - 15th 


Nuit Blanche Toronto 

October 5th  




Upcoming Major Events in the country  to target with mobile OOH (Aerial and Street level media)


Event Name

Performance Dates



NXNE Music Festival

June 12-26, 2024

Downtown Toronto, Ontario

An outdoor music festival, In 2023 drew an estimated

crowd of 100,000 attendees.

Toronto Jazz Festival

June 21-30, 2024

Downtown Toronto, Ontario

TD Sponsored music festival in Downtown Toronto,

attracting an estimated 500,000 visitors over the course of

10 days.

Sound of Music

June 13-16, 2024

Burlington Waterfront, Burlington, Ontario

In 2023, an estimated 525,000 attendees participated in a

weekend-long event comprising an outdoor music festival

by the waterfront, a street festival, and a parade.

Caribana Toronto

August 1-5, 2024

Exhibition Place Toronto, Ontario

The largest Caribbean Carnival in North America features a

grand parade spanning the city. It attracts an average of 1.3

million visitors every year.

Veld Music Festival

August 4-6, 2024

Downsview Park Toronto, Ontario

Presented by INK Entertainment, Toronto’s Largest Electric

Music Festival is sponsored by OLG, Bud Light, Red Bull,

SiriusXM, Jack Daniel’s Coca-Cola, and more. It is

estimated to attract over 100,000 attendees over the 3 days.

Boots and Hearts Music Festival

August 8-11, 2024

Burl’s Creek, Ontario

Ontario’s largest Country music festival attracts approximately 45,000 to 60,000 people over the three-day period.

Canadian National Exhibition (CNE)

August 16-September 2, 2024

Exhibition Place Toronto, Ontario

CNE typically attract around 1.6 Million attendees each year.

TD Salsa Festival

July 6-7, 2024

St. Clair Ave West Toronto, Ontario

TD Sponsored the Salsa Festival, with an estimated over

330,000 people attending to celebrate Latino Culture.


July 5-7, 2024

Woodbine Beach Park, Toronto, Ontario

Toronto’s Largest African Music Festival with fashion

exhibitors, DJs, and vendors.

Honda Indy Toronto

July 19-21, 2024

Exhibition Place Toronto, Ontario

Honda, PIZZA PIZZA, SiriusXM, and others sponsor this

event. Approximately 148,000 attendees in 2022.

Taylor Swift Tour and Fan Event

November 14-16 and 22-24, 2024

Rogers Centre, Toronto, MTCC

Attendees 150,000


Event Name




Osheaga Music Festival

August 2-4, 2024

Parc Jean-Drapeau, Montreal, Quebec

Sponsored by Bell, Flair Airlines, Monster Energy,

Bacardi, Coca-Cola, and others, the event draws

approximately 300,000 attendees across its three-day


ILESONIQ Music Festival

August 12-13, 2024

Parc Jean-Drapeau, Montreal,


Sponsored by Bud Light, Coca-Cola, Monster Energy,

and Flair Airlines. Ilesoniq attracts 65,000-180,000

attendees (based on different web sources).

LASSO Montreal

August 16-17, 2024

Jean-Drapeau Park, Montreal,


Country music festival in Montreal sponsored by

SiriusXM, Coca-Cola, Ford, and others. Estimated

festival attendance is 35,000.

Formula 1 Grand Prix du Canada

June 7-9, 2024

Circuit Gilles Villeneuve,

Montreal, Quebec

An estimated 345,000 fans attended in 2023, and an

average of 300,000 people attend each year.


Event Name




Ottawa Bluesfest

July 4-14, 2024

LeBreton Flats, Ottawa, Ontario

The outdoor music festival, with all stages

combined, accommodates a capacity of

132,000 attendees.

Nostalgia Music Festival

August 21-24, 2024

LeBreton Flats:Ottawa, Ontario

Sponsored by Le Pacha, Molson Coors.

Russell Fair

August 15-18, 2024

Russell Ontario



Event Name





July 19-28, 2024

Edmonton, Alberta

Estimated 800,000 attendees.


Event Name




Calgary Stampede

July 5-14, 2024

Stampede Park

Estimated 1.27 million attendees.



Event Name




Pacific National Exhibition (PNE)

August 17-September 2, 2024

Hasting Park, Vancouver, British Columbia

Estimated 3 million attendees visit the PNE.

Taylor Swift ERAS Tour

December 6,7,8, 2024

BC Place, Vancouver

165,000 attendees


Other Attention Worthy Opportunities


  • Wasaga Beach: A summer hotspot, Wasaga Beach draws an estimated 2 million visitors annually. Just a 10-minute flight away from Blue Mountain Resort, offering the unique opportunity for aerial advertising to target two popular Ontario destinations in a single flight.
  • Highway 401: The busiest highway in Canada sees approximately 380,000 cars during rush houreach day
  • The Greater Toronto Area: The Greater Toronto Area (GTA) is the most populous area in Canada, making it an ideal target for aerial advertisements. This approach ensures that your product or business will be seen and remembered by millions of residents in the region.

Our scope extends beyond Toronto. Wild On Media can help you reach the enormous crowds at established music festivals across the country, or memorable annual events in Alberta like the world-famous Calgary Stampede or Edmonton’s KDays.

Visit our website at www.wildonmedia.com to see some of the previous campaigns and watch our videos at our youtube channel!