Who We Are

The Out-of-home specialists

Nothing gets us more excited than out-of-home non-traditional media. We’ve lived and breathed it for nearly 20 incredible years. Based in Toronto, with offices in Montreal and Vancouver, we have the experience and passion to bring your media plan to life.

Beyond billboards

In 1998, our President George A. Christidis, imported and installed the first Canadian inner city video billboard from Las Vegas. This proved to be a defining moment in the OOH ad industry. As the billboard lit up the Yonge and Eglinton community in Toronto, broadcasting ads and live television events, many local and national advertisers aspired to be part of this new media, seizing the opportunity to take their message to the next level – larger, brighter and higher.

This pioneering video billboard installation was so successful that George soon complemented his media network by starting Wild On Media Inc. offering guerrilla-style still-image and video wall projection services. The excitement continued with the expansion of additional leading-edge mediums into Canada. Things really took off after this when helicopter aerial banner techniques were also added to the vastly growing portfolio.

The leading-edge

Wild on Media continues to lead the way, innovating the non-traditional media market at every turn with out-of-home media that includes digital ad trucks, digital taxi tops, helicopter & airplane banners, skywriting, helicopter night signs, wall projections, street teams and much much more. We’re always on the lookout for new and exciting non-traditional media opportunities to offer our clients, and pushing the boundaries of how we can get your creative thinking out there.

Knowledge is powerful

Our management team has their background firmly rooted in the advertising world, in both conventional and non-traditional marketing strategies, providing an exceptional understanding in dealing day-to-day with media agencies and business owners. Our reputation has been built on many years’ exemplary service and attention to detail. We get that you’re often up against time pressures and how quickly a client’s demands can change, and that’s why our customer service is on hand to help plan, execute and report the progress of your media plan from start to finish.

George A. Christidis
George A. Christidis

George A. Christidis has been an active participant in the Canadian advertising and broadcast community for the past 33 years. He began his career at Benton and Bowles advertising agency. His career included being a media supervisor and account executive at Kert Advertising, an advertising sales executive at CHUM radio, an advertising sales manager at Infomedia, the General Sales Manager at the Malls Promotion Network and the General Sales Manager and television producer of a number of information program series.

416-481-2255 Ext. 222

Ted Waldron
Ted Waldron
VP Operations

Ted brings many print and other types of production experience, plus other technical equipment skills to the Wild On Media table, making sure trucks, bikes, billboards, projectors and generators are all perpetually ready to execute flawless campaigns. Ted was even on the pit crew for a driver at the Molson Indy for a few years, so certainly understands the importance of teamwork and getting things done right, and right now! Ted also keeps track of our brand ambassadors, drivers, adbikers and other specialists, and might occasionally even assume the lead position in street campaigns should the need arise. So if you see a spot for yourself on the Wild On Media team for our campaigns, be sure to get on Ted’s list of enthusiastic contacts. You never know when an opportunity to make some cash and have some fun doing it will come up!

416-481-2255 Ext. 219

Sakaar Puri
Sakaar Puri
Sr. Account Executive

Sakaar Puri is a Sr. Account Executive who also leads the company’s creative department. With education in Corporate Communications from Centennial College, Toronto and Mass Communication from Delhi, India, Sakaar brings insightful solutions to his clients and Wild On Media. In last ten years, he has worked in Film, TV and advertising industry of India and Canada. His short films have played in international film festivals and he recently became a certified Drone pilot!

416-481-2255 Ext. 229

Lynn Wee
Lynn Wee
Operations Manager (Vancouver Office)

Lynn joined Wild on Media as an for the Vancouver office. Her task will be to manage the campaigns for Wild on Media clients in the Vancouver area.Lynn has been an active participant in the Independent Film Industry. She moved to Vancouver to study film at Emily Carr university of Art and Design. She had previously received a Diploma in Multimedia at Nanyang Academy of fine arts in Singapore. She has since graduated with a Bachelors Degree in Film, Video and Integrated media.

In Light of Recent News

We can confirm the Digital Ad Truck seen spreading hateful and Islamophobic message in Toronto on June 18, 2024 is not one of ours, nor are we related in any kind with the campaign.

Every creative or artwork submitted to us is seen by us and not automatically forwarded to Digital Truck technicians, or uploaded or shared with partner vendors. We follow company’s ethics of responsible and productive messaging only.

We commit to our two decades old best practices:

• We will not run any messaging that we know or even suspect that promotes hate of any kind
• We will also not knowingly run ads with symbols, flags, etc. that represents hate
• We will not run any ads that contain disturbing visual content or immodest nudity
• We see each ad material and are able to use discretion to run the ad, ask client to change their creative or cancel the agreement and offer a full refund. In the rare case where questionable content slips through, we will immediately pull the ad.
• As we work with many trusted agency partners, though we don’t question the ad integrity when booking the ad but we do see each and every creative before it gets produced and printed even in quick turnarounds.