We’re constantly barraged by marketing images. An individual consumer might see as many as 5,000 different brands daily. So, the big question is, how can a company differentiate itself from those numerus competing images?
TV, radio, and print ads have given way to exciting new, innovative approaches that resonate with potential customers – all you have to do is look up to the sky! Aerial advertising is changing the way brands do business. Wild On Media is a Canadian leader in this space, offering dynamic marketing methods, specifically aerial banners.
Memorable messages in a massive market
So how exactly does a message in the sky make your brand memorable? The global aerial advertising market was estimated to be worth $6.5 billion in 2023. That massive figure is expected to hit $6.95 billion this year, which translates to a compound annual growth rate of 7 per cent. But wait. Like the aircraft that promote a company’s name or logo, that number is only going up.
Aerial advertising projections are expected to reach a staggering $8.78 billion by the year 2028. And there are good reasons why that estimate is so high.
The Success Stories
Those 5,000 images you see daily, they’re typically at ground level. An ad in the sky stands out and makes people take notice. Consider some of these hugely successful aerial banner campaigns:
- The Geico Gecko is a ubiquitous image in advertising, and the well-known insurance company does an amazing job tailoring aerial banners with their reptilian star for specific events, like flying over a packed stadium at a big football game. That cute gecko helps Geico separate itself from other companies, especially when he’s a lone image in the sky.
- Entertainment giant HBO hit it big when it created a funny aerial banner campaign to promote the comedy Eastbound & Down. The big banner featured the show’s star character Kenny Powers, with a message that said “K.P. Lover’s Back” alongside a phone number that allowed callers to hear Kenny’s actual voice.
- Beverage giant Snapple produced a memorable image they flew an aerial banner showcasing the famous Snapple bottle with a logo and a cape. That banner definitely caught many eyes, while reminding onlookers that drinking Snapple will make you feel like a superhero.
Excellent value for big engagement
Don’t be fooled into thinking that aerial banners will break the budget. It’s a drop in the bucket compared to the sky-high price of a 30-second Super Bowl ad.
While the invested cost is surprisingly reasonable, the value received in terms of engagement is huge:
- Guarantee of a captive audience
- People will look into the sky to see something cool even if there was no initial plan to view an ad
- The pure visuals and frequency of seeing an aerial banner in sky multiple times throughout an event will increase viewers’ recall rates
- No concern of competing with another advertiser
- Advertisers are flexible in who they can reach, be it sports fans, beach visitors, major event participants, or even university students
- Ability to cover large geographic areas
Welcome to the future
Aerial advertising is part of the future of marketing. It’s a beautiful and unique way for advertisers to create a lasting impact on potential customers, all while reaching large audiences in one fell swoop.
The sky can make your brand memorable.