Digital Truck: Manulife Project Description Client: ManulifeAgency: PaduloXMedium: Digital Ad Truck and Brand AmbassadorsMarket: Digital Ad Truck was part of the Pride Parade. Roamed around Church St., Jarvis St. and Wellington area few days pre-parade promoting Share the Love. Pride Parade head office for the launch of the campaignObjective: To promote Manulife’s Share the Love […]
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Digital Ad Truck, Walking Billboards: CIBC Project Description Client: CIBCAgency: EthnicityMedium: Digital Ad Truck, Walking BillboardsMarket: Leamington, Ontario (Southwestern Ontario)Objective: To create awareness about CIBC’s money remittance programTarget: Mexican and Jamaican temporary foreign workersTactic: CIBC utilized the Digital Ad Truck and Walking Billboards for 4 days in Leamington ON in May 2018. The team of
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Digital Ad Truck: Taste of The Danforth Project Description Client: Greektown on the Danforth BIAAgency: Lightning GroupMedium: Digital Ad TruckMarket: TorontoObjective: To promote the Taste of the Danforth in 2012, 2013 (both Digital Ad Truck and Helicopter Digital Nightsign were used) and 2016 FestivalsTarget: 18+Tactic: To utilize a Digital Ad Truck in order to bring
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Digital Ad Truck: Scotiabank Toronto Waterfront Marathon 2017 Project Description Client: ScotiabankMedium: Digital Ad TruckMarket: Scotiabank Toronto Waterfront Marathon route, positioned along the way at Lakeshore Blvd. and Spadina AveObjective: To provide Scotiabank Toronto Waterfront Marathon’s runners with a “cheer-screen” along the routeTarget: Marathon’s runners, cheerleaders along the routeTactic: Scotiabank Toronto Waterfront Marathon in 2017
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Digital Ad Truck: Port Credit Canada Day, 150th Anniversary Celebrations Project Description Client: Port Credit BIAMedium: Digital Ad TruckMarket: Canada Day Parade, downtown Port Credit, Port Credit Memorial Park where the festivities and concerts were heldObjective: To utilize Digital Ad Truck as a mobile advertising medium to roam around Port Credit area on June 30th,
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