Project Description
Client: Manulife
Agency: PaduloX
Medium: Digital Ad Truck and Brand Ambassadors
Market: Digital Ad Truck was part of the Pride Parade. Roamed around Church St., Jarvis St. and Wellington area few days pre-parade promoting Share the Love. Pride Parade head office for the launch of the campaign
Objective: To promote Manulife’s Share the Love #ProudAtWork #ProudTO campaign
Target: Pride Parade and pre-parade attendees
Tactic: Manulife utilized a Digital Truck to promote their Share the Love #ProudAtWork #ProudTO