Digital Ad Truck: Taste of The Danforth

Project Description

Client: Greektown on the Danforth BIA
Agency: Lightning Group
Medium: Digital Ad Truck
Market: Toronto
Objective: To promote the Taste of the Danforth in 2012, 2013 (both Digital Ad Truck and Helicopter Digital Nightsign were used) and 2016 Festivals
Target: 18+
Tactic: To utilize a Digital Ad Truck in order to bring awareness to the 2013 Taste of the Danforth Festival