Project Description
Client: Scotiabank
Medium: Digital Ad Truck
Market: Scotiabank Toronto Waterfront Marathon route, positioned along the way at Lakeshore Blvd. and Spadina Ave
Objective: To provide Scotiabank Toronto Waterfront Marathon’s runners with a “cheer-screen” along the route
Target: Marathon’s runners, cheerleaders along the route
Tactic: Scotiabank Toronto Waterfront Marathon in 2017 chose the Digital Ad Truck instead of the traditional LED video wall to cheer the 25,000