Target: Attendees of Canada 150 long weekend celebrations
Tactic: Objectives were achieved by using a Digital Ad Truck with it’s 3 high-resolution screens and extra speakers for dynamic audio. A technology that is capable of counting smart phones within a 300 ft radius was also utilized, therefore providing accurate potential Gross Impressions and a number of people exposed to the ads and live feed. This technology is also able to push graphic ad messages to smart phones within vicinity. Digital Ad Truck displayed sponsor messages on the rear screen while displaying live feed from performance stage on side screens, allowing audiences further from the stage the chance to enjoy the performances. The truck was strategically positioned in the middle of the field allowing all attendees an up-close view of the stage. Port Credit BIA also utilized the Digital Ad Truck as a dynamic float in the parade, bringing attention to sponsor’s ads with its vivid LED screens and attention-grabbing audio.