Project Description
Client: CIBC
Agency: Ethnicity
Medium: Digital Ad Truck, Walking Billboards
Market: Leamington, Ontario (Southwestern Ontario)
Objective: To create awareness about CIBC’s money remittance program
Target: Mexican and Jamaican temporary foreign workers
Tactic: CIBC utilized the Digital Ad Truck and Walking Billboards for 4 days in Leamington ON in May 2018. The team of three Brand Ambassadors spoke Spanish and Patois to interact with