Street Advertising

Walking Billboards: Benjamin Moore Paints Project Description Client: Benjamin Moore PaintsAgency: Ground ZeroMedium: Walking BillboardsMarket: TorontoObjective: To reach the target audience to promote the premium brand as well as distribute couponsTarget: 25+Tactic: 20 LED-illuminated Walking Billboards with Brand Ambassadors were positioned in various locations during 2011 Toronto International Film Festival (TIFF) https://youtu.be/iGy9cbO-XXk

Adbikes & Walking Billboards: Rabba New Location Project Description Client: RabbaAgency: Pink ElephantMedium: AdBikes and Walking BillboardsMarket: Vicinity of Jarvis Street in Toronto where the new store is locatedObjective: To promote the Grand Opening of Rabba’s newest 24 hrs locationTarget: AdultTactic: To utilize AdBikes and Walking Billboards with Brand Ambassadors to circulate and engage audiences

Walking Billboards: Rexall Project Description Client: RexallAgency: Anderson DDBMedium: Walking BillboardsMarket: TorontoObjective: To create awareness about Rexall’s two new store openings in TorontoTarget: GeneralTactic: Rexall utilized two teams Walking Billboards for 4 days in Toronto ON in July 2018. The two teams of 5 Brand Ambassadors each distributed discount coupons and invited passersby to check