from Spadina to the St. Lawrence Market.
Continuous refinement of the schedule was maintained throughout the campaign to maximize reach. The group would fluctuate between staying together to enhance visual impact, or divide into groups, according to the marketing decisions being made on-the-fly by the Supervisor, Team Leaders, Wild On Media management, and the agency and client, in reaction to opportunities that arose unexpectedly. The team also took advantage of special events occurring in the target areas. Wild On Media continually and actively promoted the campaign via social media platforms with live updates and photos from the streets.