Adbikes: CUPE 79 Project Description Client: CUPE 79 ‘Celebrating in the City 2012Agency: Scout MediaMedium: AdBikes, Wild Postings, Misting Centre, Event Booths, Promotional GiveawaysObjective: To promote CUPE 79 services and members to city of TorontoTarget: TorontoTactic: Throughout the year, CUPE Local 79 members take care of Toronto via their many services, which touches the lives …
Digital Ad Truck & Walking Billboards: ETFO Teachers Union Project Description Client: Durham ETFOMedium: Digital Ad Truck, Walking BillboardsMarket: Oshawa & TorontoObjective: To raise awareness of the ETFO Teachers UnionTarget: Demonstration activitiesTactic: Durham ETFO Teachers’ Union utilized both our Eco-Friendly Walking Billboards and LED Video Truck to support their demonstration activities in Oshawa and again …
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Walking Billboards: City Of Tourism Project Description Client: City of TourismMedium: Walking BillboardsMarket: TorontoObjective: To welcome the Rotary Club convention attendeesTarget: Rotary Club convention attendeesTactic: To utilize 5 LED-illuminated Walking Billboards with Brand Ambassadors that were strategically positioned at the dock where their ferry was returning from a sight-seeing evening tour https://youtu.be/b0MD_cyosx0
Walking Billboards: MEC Project Description Client: MECAgency: Wasserman PartnersMedium: Walking BillboardsObjective: To promote Mountain Equipment Co-op’s new branding to MECTarget: Toronto, Vancouver and MontrealTactic: For one week in September, Wild On Media’s Walking Billboards teams in Vancouver, Toronto and Montreal conducted a social media sample giveaway campaign. The teams in every city were scheduled to …
Walking Billboards: Benjamin Moore Paints Project Description Client: Benjamin Moore PaintsAgency: Ground ZeroMedium: Walking BillboardsMarket: TorontoObjective: To reach the target audience to promote the premium brand as well as distribute couponsTarget: 25+Tactic: 20 LED-illuminated Walking Billboards with Brand Ambassadors were positioned in various locations during 2011 Toronto International Film Festival (TIFF) https://youtu.be/iGy9cbO-XXk
