Food/ Product Sampling Truck: Foodora- food delivery app
Client: Foodora Food Delivery App
Medium: Food/ Product Sampling Truck
Objective: To promote 50% off offer on the app
Tactic: Two week long promotion of the in-app discount via a fully wrapped Food truck. The activation included a team of brand ambassadors distributing ice popsicles to passersby. The activation took place in various high traffic spots in Downtown Toronto. The minimalistic street furniture and decoration further helped in catching attention of the audience.