Digital Ad Truck: Amazon Prime Video Project Description Client: Amazon Prime Video Agency: Initiative Medium: Digital Ad Truck Market: Toronto Objective: To promote launch of Borat movie sequel (2020) Target: Adults Tactic: As part of an international push for Borat’ s movie sequel produced by Amazon studios and streamed on Prime video, a Digital Truck […]
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Aerial Advertising: Warner Bros – Ocean’s 13 Project Description Client: Warner Bros – Ocean’s 13Agency: MediacomMedium: Aerial AdvertisingMarket: Toronto & MontrealObjective: To promote the theatrical release of Warner Bros’ Ocean’s 13Target: 18+Tactic: To utilize an 8,500-sq. ft. Aerial Banner that was towed by a helicopter to target high traffic highways and inner city streets, as
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Digital Ad Truck & Walking Billboards: 20th Century Fox – Penguins of Madagascar Project Description Client: 20th Century FoxAgency: Zenith OptimediaMedium: Digital Ad Truck & Walking BillboardsObjective: To promote Penguins of Madagascar movie releaseTarget: TorontoTactic: Four different creatives were used for the Walking Billboards. The Brand Ambassadors were costumed as dapper penguins and flapped, waddled
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Digital Ad Trucks: 20TH CENTURY FOX – Planet of the Apes Project Description Client: 20th Century FoxAgency: Zenith OptiMediaMedium: Digital Ad TrucksObjective: To promote the theatrical release of Dawn of the Planet of the ApesTarget: Downtown Toronto and major cinemas across the GTATactic: For three weeks in June and July 2014, Zenith Optimedia of Toronto
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Digital Ad Truck: 20th Century Fox Project Description Client: 20th Century FoxMedium: Digital Ad TruckMarket: Greektown in TorontoObjective: To support 20th Century Fox stage sponsorship: Hollywood at the Danforth and to promote 6 upcoming titles, such as Hitman: Agent 47, The Martian, Chipmunks, The Peanut Movie, Fantastic 4, and Maze Runner- The Scorch TrialsTarget: General
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