Project Description
Client: Warner Bros – Ocean’s 13
Agency: Mediacom
Medium: Aerial Advertising
Market: Toronto & Montreal
Objective: To promote the theatrical release of Warner Bros’ Ocean’s 13
Target: 18+
Tactic: To utilize an 8,500-sq. ft. Aerial Banner that was towed by a helicopter to target high traffic highways and inner city streets, as well as major outdoor events held in both markets