Digital Ad Truck: 20th Century Fox

Project Description

Client: 20th Century Fox
Medium: Digital Ad Truck
Market: Greektown in Toronto
Objective: To support 20th Century Fox stage sponsorship: Hollywood at the Danforth and to promote 6 upcoming titles, such as Hitman: Agent 47, The Martian, Chipmunks, The Peanut Movie, Fantastic 4, and Maze Runner- The Scorch Trials
Target: General public attending Taste of Danforth Festival – largest festival in Canada
Tactic: Goal was achieved by strategically positioning the LED Ad Truck at Pape and Danforth, raising the side screens which in turn played movie trailers