Digital Ad Truck: Amazon Prime Video Project Description Client: Amazon Prime Video Agency: Initiative Medium: Digital Ad Truck Market: Toronto Objective: To promote launch of Borat movie sequel (2020) Target: Adults Tactic: As part of an international push for Borat’ s movie sequel produced by Amazon studios and streamed on Prime video, a Digital Truck […]
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Aerial Advertising: 20th Century Fox – Fantastic Four Project Description Client: 20th Century FoxAgency: Media EdgeMedium: Aerial Advertising, Helicopter Sky Mural (8,500 square foot digitally printed aerial banner)Market: Toronto, Montreal & VancouverObjective: To reach the target audience prior to the release of the Fantastic 4 movieTarget: 18 – 24Tactic: An 8,500 digitally printed Aerial Banner
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Digital Ad Truck: Live Nation – OVO Fest Project Description Client: Live NationMedium: Digital Ad TruckMarket: Toronto DowntownObjective: To promote OVO Fest, featuring Drake, Frank Ocean and James BlakeTarget: 18 – 24Tactic: Utilized a Digital Ad Truck to travel through downtown Toronto’s Entertainment District prior to the first summer long weekend https://youtu.be/BrE7Glm2HN4
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Digital Ad Truck: OLG LottoMax Project Description Client: OLGAgency: PHDMedium: Digital Ad TruckMarket: Downtown Toronto where both pedestrian and mobile traffic is high, as well as major shopping malls parking lotsObjective: To bring public’s attention to days when lottery winnings will be extra highTarget: 19+Tactic: To inform public of high winnings by displaying video of
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Walking Billboards: Nintendo Project Description Client: NintendoAgency: Zenith OptimediaMedium: Walking BillboardsMarket: Toronto Metro Convention CentreObjective: To promote Nintendo’s new game: Metroid-Samus ReturnsTarget: Attendees of Fan Expo 2017Tactic: Utilizing Brand Ambassadors and attention-grabbing Walking Billboards to engage with attendees as there were entering Fan Expo, directing fans and gamers to the Nintendo booth. https://youtu.be/4uAcyb6Y9c8
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