Aerial Advertising: 20th Century Fox – Fantastic Four

Project Description

Client: 20th Century Fox
Agency: Media Edge
Medium: Aerial Advertising, Helicopter Sky Mural (8,500 square foot digitally printed aerial banner)
Market: Toronto, Montreal & Vancouver
Objective: To reach the target audience prior to the release of the Fantastic 4 movie
Target: 18 – 24
Tactic: An 8,500 digitally printed Aerial Banner was produced and then towed by helicopter over the above markets