Digital Ad Truck: OLG LottoMax

Project Description

Client: OLG
Agency: PHD
Medium: Digital Ad Truck
Market: Downtown Toronto where both pedestrian and mobile traffic is high, as well as major shopping malls parking lots
Objective: To bring public’s attention to days when lottery winnings will be extra high
Target: 19+
Tactic: To inform public of high winnings by displaying video of the OLG logo and the potential winnings of Loto Max