Digital Ad Truck: Indeed Project Description Client: IndeedMedium: Digital Ad TruckMarket: TorontoObjective: To promote Indeed during the Pride 2018 festivities in TorontoTarget: Toronto Pride Parade 2018 attendees and, online, television audienceTactic: Toronto Pride Parade attendees and online, television viewers Tactic: Indeed utilized the Digital Ad Truck as a float during the 2018 Pride parade in […]
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Digital Ad Truck: Aids Committee Toronto Project Description Client: AIDS Committee of Toronto (ACT)Medium: Digital Ad TruckObjective: To promote the AIDS Committee of TorontoTarget: Toronto, 2013 Pride ParadeTactic: Wild On Media’s LED Video Truck lit up Toronto in June, as the AIDS Committee of Toronto’s medium of choice to commemorate 30 years of support, showing
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Digital Ad Truck & Walking Billboards: Greenpeace Project Description Client: GreenpeaceMedium: Digital Ad Truck & Walking Billboards with Brand AmbassadorsMarket: Toronto & Vancouver. Specifically, Walmart parking lots and Walmart’s head officeObjective: Utilize various media to protest Walmart’s tuna brand “Great Value” and their supplier’s destructive fishing practicesTarget: Shoppers at major supermarkets’ parking lots in Toronto
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Digital Ad Truck: Live Nation Project Description Client: Live NationMedium: Digital Ad TruckMarket: Downtown TorontoObjective: To promote various artists and their upcoming concert eventsTarget: Live Nation utilized the LED Video Truck with its capability of showing video spots along with audio to promote various artists and their upcoming concert events. On June 28th 2015, the
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Digital Ad Truck: Universal Music, J Cole Album Release Project Description Client: Sony MusicMedium: Digital Ad TrucksMarket: TorontoObjective: To spread awareness of Lil Tjay’s music tour- No Escape in Toronto 2019Target: General audienceTactic: Two Digital Ad Trucks were strategically utilized to catch the attention of music artist- Lil Tjay as well as his local fans
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