traveled around and targeted various Pride events. On July 25th & 26th., the last 2 days of the Toronto Pan Am Games, Live Nation took advantage of the increase in people drawn to Toronto as a result of this once in a lifetime event, to promote the Ricky Martin concert as well as other artists’ concerts such as Lenny Kravitz, Josh Groban and Kevin Hart
Tactic: Showing video spots with audio of Madonna and Ricky Martin performing, as well as other artists’ concerts such as Lenny Kravitz, Josh Groban and Kevin Hart.