Digital Ad Truck: Universal Music, J Cole Album Release
Project Description
Client: Sony Music Medium: Digital Ad Trucks Market: Toronto Objective: To spread awareness of Lil Tjay’s music tour- No Escape in Toronto 2019 Target: General audience Tactic: Two Digital Ad Trucks were strategically utilized to catch the attention of music artist- Lil Tjay as well as his local fans in Toronto. Popular areas of Downtown Toronto were targeted by one Digital Truck while the other one targeted the music concert attendees at the Rebel nightclub. Many music lovers shared the pictures and videos