Client: Indeed Medium: Digital Ad Truck Market: Toronto Objective: To promote Indeed during the Pride 2018 festivities in Toronto Target: Toronto Pride Parade 2018 attendees and, online, television audience Tactic: Toronto Pride Parade attendees and online, television viewers Tactic: Indeed utilized the Digital Ad Truck as a float during the 2018 Pride parade in Toronto. The company had a team of ambassoders and representatives as part of the float team leading the Digital Ad Truck as it played the brand’s message on the three LED screens.