Digital Ad Truck

Digital Ad Truck: Universal Music – U2 Joshua Tree Project Description Client: Universal Music for U2Agency: Havas MediaMedium: Digital Ad Truck, Ad Bikes, Laser ProjectionMarket: Area around Rogers Centre where the concert was held, downtown TorontoObjective: To promote re-release of U2’s landmark album – Joshua Tree in an engaging and environmentally-friendly mannerTarget: Attendees of the […]

Digital Ad Truck: Universal Music Canada Project Description Client: Universal Music CanadaAgency: Havas MediaMedium: Digital Ad TruckMarket: TorontoObjective: To promote new releases by various music artists and bands represented by Universal Music CanadaTarget: General PublicTactic: Havas media utilized Wild On Media’s outdoor advertising services for Universal Music Canada’s promotion. Over five weekends, five different artists’

Digital Ad Truck: Live Nation for Bruno Mars Project Description Client: Live Nation for Bruno MarsMedium: Digital Ad TruckMarket: TorontoObjective: To promote Bruno’s upcoming Moonshine Jungle TourTarget: Young AdultsTactic: The objective was achieved by having the Digital Ad Truck drive around Toronto’s downtown core, concentrating on Entertainment District to hit the target market https://youtu.be/ZhrAJvCuclg

Digital Ad Truck – Lil Tjay (Sony Music) Project Description Client: Sony MusicMedium: Digital Ad TrucksMarket: TorontoObjective: To spread awareness of Lil Tjay’s music tour- No Escape in Toronto 2019Target: General audienceTactic: Two Digital Ad Trucks were strategically utilized to catch the attention of music artist- Lil Tjay as well as his local fans in