Target: Attendees of the Toronto Ribfest at Centennial Park. Toronto Ribfest is one of the largest such events in Canada drawing over 150,000 people. Given that 2017 Ribfest coincided with Canada’s 150th Birthday celebrations, the event drew over 200,000 attendees.
Tactic: The Video Truck was an excellent medium to target people living within the area as well as reaching people from outside the area who were attending the event