Digital Ad Truck: No Frills

Project Description

Client: No Frills
Agency: Ampifi Canada
Medium: Digital Ad Truck
Market: The Digital Ad Truck travelled strategically and carefully along a chosen route following Rathburn Road, the southern border of Centennial Park, and entered Centennial Park Blvd. This is the road attendees of the Ribfest would use to park their cars at several parking lots. The truck also travelled along Eglinton Ave. (northern park border) to reach attendees entering the park from that end
Objective: Utilize an LED Truck to reach attendees of Toronto Ribfest

Target: Attendees of the Toronto Ribfest at Centennial Park. Toronto Ribfest is one of the largest such events in Canada drawing over 150,000 people. Given that 2017 Ribfest coincided with Canada’s 150th Birthday celebrations, the event drew over 200,000 attendees.
Tactic: The Video Truck was an excellent medium to target people living within the area as well as reaching people from outside the area who were attending the event

Leave a Reply

Your email address will not be published. Required fields are marked *

In Light of Recent News

We can confirm the Digital Ad Truck seen spreading hateful and Islamophobic message in Toronto on June 18, 2024 is not one of ours, nor are we related in any kind with the campaign.

Every creative or artwork submitted to us is seen by us and not automatically forwarded to Digital Truck technicians, or uploaded or shared with partner vendors. We follow company’s ethics of responsible and productive messaging only.

We commit to our two decades old best practices:

• We will not run any messaging that we know or even suspect that promotes hate of any kind
• We will also not knowingly run ads with symbols, flags, etc. that represents hate
• We will not run any ads that contain disturbing visual content or immodest nudity
• We see each ad material and are able to use discretion to run the ad, ask client to change their creative or cancel the agreement and offer a full refund. In the rare case where questionable content slips through, we will immediately pull the ad.
• As we work with many trusted agency partners, though we don’t question the ad integrity when booking the ad but we do see each and every creative before it gets produced and printed even in quick turnarounds.