Project Description
Client: Weetabix Cereal
Medium: Glass Display Truck
Market: Maritimes and Cobourg, Ontario where Weetabix headquarters are located
Target: General population in Maritime provinces: Nova Scotia, New Brunswick and Prince Edward Island
Tactic: The truck was fully wrapped with the Weetabix brand and the image on the cereal box was given a three-dimensional existence and brought to life with motion. The movement of the truck enhanced the impression of colorful fruit splashing in a huge bowl of milk, and a mockup of