Digital Ad Truck: Live Nation Project Description Client: Live NationMedium: Digital Ad TruckMarket: Downtown TorontoObjective: To promote various artists and their upcoming concert eventsTarget: Live Nation utilized the LED Video Truck with its capability of showing video spots along with audio to promote various artists and their upcoming concert events. On June 28th 2015, the […]
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Laser Projection: Universal Music, Katy Perry (single release “Rise”) Project Description Client: Universal Music for Katy PerryMedium: Laser ProjectionMarket: Prominent buildings in downtown TorontoObjective: To promote the release of Katy Perry’s new single “Rise”Target: Adult and young adultTactic: This campaign was part of worldwide initiative where Universal Music chose different outdoor media in various major
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Digital Ad Truck: Universal Music, J Cole Album Release Project Description Client: Sony MusicMedium: Digital Ad TrucksMarket: TorontoObjective: To spread awareness of Lil Tjay’s music tour- No Escape in Toronto 2019Target: General audienceTactic: Two Digital Ad Trucks were strategically utilized to catch the attention of music artist- Lil Tjay as well as his local fans
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Digital Ad Truck: Universal Music – U2 Joshua Tree Project Description Client: Universal Music for U2Agency: Havas MediaMedium: Digital Ad Truck, Ad Bikes, Laser ProjectionMarket: Area around Rogers Centre where the concert was held, downtown TorontoObjective: To promote re-release of U2’s landmark album – Joshua Tree in an engaging and environmentally-friendly mannerTarget: Attendees of the
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Digital Ad Truck: Universal Music Canada Project Description Client: Universal Music CanadaAgency: Havas MediaMedium: Digital Ad TruckMarket: TorontoObjective: To promote new releases by various music artists and bands represented by Universal Music CanadaTarget: General PublicTactic: Havas media utilized Wild On Media’s outdoor advertising services for Universal Music Canada’s promotion. Over five weekends, five different artists’
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