Project Description
Client: Universal Music for U2
Agency: Havas Media
Medium: Digital Ad Truck, Ad Bikes, Laser Projection
Market: Area around Rogers Centre where the concert was held, downtown Toronto
Objective: To promote re-release of U2’s landmark album – Joshua Tree in an engaging and environmentally-friendly manner
Target: Attendees of the U2 concert, Adult +18
Tactic: Wild On Media’s Digital Truck, with its three vivid LED screens, circulated the Rogers Centre before and after the concert, generating