Sign Spinners: Cash Money Project Description Client: Cash MoneyMedium: Human Directional Sign SpinnersObjective: To promote a payday loan offer of $3000 for $20, generate new clients and bring back older clientsTarget: TorontoTactic: Two Human Directional Sign Spinners stood outside 10 chosen CashMoney locations on Fridays and Mondays for four weeks. They successfully spun, twirled and […]
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Digital Ad Truck, Food Sampling Truck & Walking Billboards: BMO Project Description Client: BMOAgency: Maxus GlobalMedium: Digital Ad Truck, Food Sampling Truck & Walking BillboardsObjective: To promote BMO relocating from the Southeast corner of Church St. & Bloor St. to the Northwest corner at the same intersectionTarget: TorontoTactic: Three unique outdoor mediums were used –
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Aerial Advertising: Aeroplan Project Description Client: AeroplanAgency: Cossette MediaMedium: Airplane Banner (Skysign)Objective: To support and advertise an Aeroplan event held at Dundas SquareTarget: Dundas Square, Downtown TorontoTactic: On September 4, 2013 Cossette Media and client Aeroplan contracted Wild On Media to support an Aeroplan event held for their current top card users, taking place at
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Aerial Advertising: BMO – Cossette Project Description Client: BMOAgency: CossetteMedium: Aerial Advertising, Helicopter Sky Mural (10,000 square foot digitally printed aerial banner)Market: Toronto & VancouverObjective: To promote the launch of the points travel card against the target audienceTarget: 18+Tactic: A 10,000-sq. ft. digitally printed aerial banner was produced and towed by helicopter over the above
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Digital Truck: Manulife Project Description Client: ManulifeAgency: PaduloXMedium: Digital Ad Truck and Brand AmbassadorsMarket: Digital Ad Truck was part of the Pride Parade. Roamed around Church St., Jarvis St. and Wellington area few days pre-parade promoting Share the Love. Pride Parade head office for the launch of the campaignObjective: To promote Manulife’s Share the Love
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