Sign Spinners: Cash Money

Project Description

Client: Cash Money
Medium: Human Directional Sign Spinners
Objective: To promote a payday loan offer of $3000 for $20, generate new clients and bring back older clients
Target: Toronto
Tactic: Two Human Directional Sign Spinners stood outside 10 chosen CashMoney locations on Fridays and Mondays for four weeks. They successfully spun, twirled and danced to grab the attentions of passers-by.

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