Aerial Advertising: BMO – Cossette

Project Description

Client: BMO
Agency: Cossette
Medium: Aerial Advertising, Helicopter Sky Mural (10,000 square foot digitally printed aerial banner)
Market: Toronto & Vancouver
Objective: To promote the launch of the points travel card against the target audience
Target: 18+
Tactic: A 10,000-sq. ft. digitally printed aerial banner was produced and towed by helicopter over the above markets.