Events

Digital Ad Truck: Taste of The Danforth Project Description Client: Greektown on the Danforth BIAAgency: Lightning GroupMedium: Digital Ad TruckMarket: TorontoObjective: To promote the Taste of the Danforth in 2012, 2013 (both Digital Ad Truck and Helicopter Digital Nightsign were used) and 2016 FestivalsTarget: 18+Tactic: To utilize a Digital Ad Truck in order to bring

Digital Ad Truck: Scotiabank Toronto Waterfront Marathon 2017 Project Description Client: ScotiabankMedium: Digital Ad TruckMarket: Scotiabank Toronto Waterfront Marathon route, positioned along the way at Lakeshore Blvd. and Spadina AveObjective: To provide Scotiabank Toronto Waterfront Marathon’s runners with a “cheer-screen” along the routeTarget: Marathon’s runners, cheerleaders along the routeTactic: Scotiabank Toronto Waterfront Marathon in 2017

Digital Ad Truck: Port Credit Canada Day, 150th Anniversary Celebrations Project Description Client: Port Credit BIAMedium: Digital Ad TruckMarket: Canada Day Parade, downtown Port Credit, Port Credit Memorial Park where the festivities and concerts were heldObjective: To utilize Digital Ad Truck as a mobile advertising medium to roam around Port Credit area on June 30th,