Digital Ad Truck – Lil Tjay (Sony Music)

Project Description

Client: Sony Music
Medium: Digital Ad Trucks
Market: Toronto
Objective: To spread awareness of Lil Tjay’s music tour- No Escape in Toronto 2019
Target: General audience
Tactic: Two Digital Ad Trucks were strategically utilized to catch the attention of music artist- Lil Tjay as well as his local fans in Toronto. Popular areas of Downtown Toronto were targeted by one Digital Truck while the other one targeted the music concert attendees at the Rebel nightclub. Many music lovers shared the pictures and videos 

of the campaign on social media. The Digital trucks even caught the attention of the music artist who made a social media post and shared with his millions of fans.

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