Wall Projections: Diageo – Smirnoff Vodka Project Description Client: Diageo – Smirnoff VodkaAgency: MediacomMedium: Wall ProjectionsMarket: Toronto, Montreal & VancouverObjective: to promote a Smirnoff event held at a bar in each of the marketsTarget: 18 – 24Tactic: Utilized walls in Entertainment Districts in each market to project client’s images https://youtu.be/rzSyJthmN-8
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Wall Projections: Yellow Tail Wines Project Description Client: Yellow Tail WinesAgency: OMDMedium: Wall ProjectionsMarket: Vancouver, Edmonton, Calgary, Toronto, Montreal & HalifaxObjective: To promote the Yellow Tail wine against the target audienceTarget: Adults 18+Tactic: To project a microsite on walls located in the Entertainment Districts in each of the markets, and to encourage people walking by
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Digital Ad Truck: Budweiser Stage Project Description Client: Budweiser stage (AB- Inbev)Agency: VizeumMedium: Digital Ad TruckMarket: TorontoObjective: To promote launch of new season of shows at the Budweiser Stage, TorontoTarget: Adults, ProfessionalsTactic: A commercial was played on the three screens of the Digital Ad Truck for ten days in the month of May. The Digital
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Taxi Tops (Static): Moosehead Breweries Project Description Client: Moosehead BreweriesAgency: Media ExpertsMedium: Taxi Tops (static)Market: Toronto ONObjective: To create awareness about redesigned packaging of Moosehead Breweries’ various beveragesTarget: AdultsTactic: Starting with Summer 2018, Moosehead breweries ran an 18-week long Taxi Top campaign targeting downtown Toronto to promote the newly redesigned packaging for Moosehead Lager, Moosehead
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Digital Ad Truck and Experiential: Red Rose Tea Project Description Client: Red Rose TeaAgency: MindshareMedium: Digital Ad Truck and ExperientialMarket: TorontoObjective: To promote Red Rose tea at Nuit Blanche Toronto 2018Target: Attendees of the Toronto Nuit Blanche 2018Tactic: Mindshare and Wild On Media worked on the concept of having a big presence at the Nuit
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