Digital Ad Truck and Experiential: Red Rose Tea

Project Description

Client: Red Rose Tea
Agency: Mindshare
Medium: Digital Ad Truck and Experiential
Market: Toronto
Objective: To promote Red Rose tea at Nuit Blanche Toronto 2018
Target: Attendees of the Toronto Nuit Blanche 2018
Tactic: Mindshare and Wild On Media worked on the concept of having a big presence at the Nuit Blanche 2018 to promote Red Rose Tea. The campaign used a pop-up tent to offer free tea and a Digital Ad Truck that ran a commercial for the brand. 100s of cups of Red Rose tea were offered to passersby overnight, with temperatures dropping below Zero. The visitors watched a commercial on the Digital Truck sitting relaxed on the ‘Red Rose park bench’ and sipping the tea.

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