Wall Projection: Ford Canada – Flex Project Description Client: Ford Canada – FlexAgency: Media EdgeMedium: Wall ProjectionMarket: Toronto, Ottawa, London, Calgary & EdmontonObjective: To promote the launch of Ford’s new Flex modelTarget: 18 +Tactic: To utilize wall locations in each market to project Ford Flex commercials, as well as to project onto Ford Canada’s head […]
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Aerial Advertising: Lexus of Calgary – 2016 RX Project Description Client: Lexus of Calgary – 2016 RXMedium: Aerial Advertising, Helicopter Sky Sign (3,000 square foot digitally printed aerial banner)Market: CalgaryObjective: To promote the launch of the new 2016 RXTarget: Adults 18+Tactic: A 3,000-sq. ft. digitally printed Aerial Banner was produced and then towed by helicopter
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Digital Ad Truck: Napa Auto Parts Project Description Client: Napa Auto PartsMedium: Digital Ad TrucksMarket: TorontoObjective: To promote two new store openingsTarget: 18+ who live near each storeTactic: To utilize a Digital Ad Truck to target the trading areas of each store and cover high traffic routes, malls and box stores
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