Aerial Advertising: Lexus of Calgary – 2016 RX

Project Description

Client: Lexus of Calgary – 2016 RX
Medium: Aerial Advertising, Helicopter Sky Sign (3,000 square foot digitally printed aerial banner)
Market: Calgary
Objective: To promote the launch of the new 2016 RX
Target: Adults 18+
Tactic: A 3,000-sq. ft. digitally printed Aerial Banner was produced and then towed by helicopter over Calgary, as well as flying over the Lexus of Calgary dealership during their launch party