Avril’s Greatest Hits – Glass Display Truck
Avril’s Greatest Hits – Glass Display Truck Project Description Client: Sony Music Medium: Glass Display Truck Market: Toronto, Montreal, Ottawa Objective: Target: Tactic: A fun promotion for Avril Lavigne’s Greatest Hits tour (Toronto/Ottawa/Montreal) with an activation which included brand ambassadors taking pictures of participants inside Avril’s ‘room’ with the option of posting to Instagram for a chance to […]
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