Avril’s Greatest Hits – Glass Display Truck

Project Description

Client: Sony Music
Medium: Glass Display Truck
Market: Toronto, Montreal, Ottawa 
Objective: 
Target: 
Tactic: A fun promotion for Avril Lavigne’s Greatest Hits tour (Toronto/Ottawa/Montreal) with an activation which included brand ambassadors taking pictures of participants inside Avril’s ‘room’ with the option of posting to Instagram for a chance to win some of her past albums in vinyl. Also included a promotional wristband giveaway for those who participated.