Wall Projections: Diageo – Smirnoff Vodka Project Description Client: Diageo – Smirnoff VodkaAgency: MediacomMedium: Wall ProjectionsMarket: Toronto, Montreal & VancouverObjective: to promote a Smirnoff event held at a bar in each of the marketsTarget: 18 – 24Tactic: Utilized walls in Entertainment Districts in each market to project client’s images https://youtu.be/rzSyJthmN-8
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Wall Projections: Yellow Tail Wines Project Description Client: Yellow Tail WinesAgency: OMDMedium: Wall ProjectionsMarket: Vancouver, Edmonton, Calgary, Toronto, Montreal & HalifaxObjective: To promote the Yellow Tail wine against the target audienceTarget: Adults 18+Tactic: To project a microsite on walls located in the Entertainment Districts in each of the markets, and to encourage people walking by
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Wall Projection: Ford Canada – Flex Project Description Client: Ford Canada – FlexAgency: Media EdgeMedium: Wall ProjectionMarket: Toronto, Ottawa, London, Calgary & EdmontonObjective: To promote the launch of Ford’s new Flex modelTarget: 18 +Tactic: To utilize wall locations in each market to project Ford Flex commercials, as well as to project onto Ford Canada’s head
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