Campaign uses nighttime projections to publicize pop star’s new single, ‘Rise’ CHRIS POWELL JULY 20, 2016 Wild on Media got a “Rise” out of Universal Music Canada this past weekend. The Toronto company, which specializes in non-traditional marketing platforms – including digital ad trucks, walking billboards, and giant aerial helicopter banners – used a series …
Aerial banner promotes rapper’s newest album, Views CHRIS POWELL MAY 04, 2016 The 6 God ascended into the skies above Toronto last week. As part of a massive promotion for Drake’s new album Views that included a coordinated billboard campaign and a pop-up shop on the eve of its release, Universal Music also partnered with …
Are mobile truck ads a distraction for drivers? WATCH ABOVE: It’s being called the future of advertising. But there are critics who feel video ads on mobile trucks is distracting for drivers. Cindy Pom reports TORONTO – Mobile truck advertisements have critics questioning whether it is a major driving distraction. “Anything that distracts a driver …
There’s a mobile advertising truck to suit every market, message and budget. Trucks are the transport vehicle of choice for wholesale and retail businesses, and they also carry the load for the manufacturing and building industries as well. While transporting items from “Point A” (the source) to “Point B” (the user) advertisers have always used …
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