Global Television recently conducted an out-of-home advertising campaign in Toronto to promote its new television series Pitch. Developed in association with Wild On Media, the campaign consisted of vehicles outfitted with LED display screens and 15 promotional workers wearing baseball uniforms and poster-sized ad executions. These workers also distributed branded packages of chewing gum. The […]

Campaign uses nighttime projections to publicize pop star’s new single, ‘Rise’ CHRIS POWELL JULY 20, 2016 Wild on Media got a “Rise” out of Universal Music Canada this past weekend. The Toronto company, which specializes in non-traditional marketing platforms – including digital ad trucks, walking billboards, and giant aerial helicopter banners – used a series

Aerial banner promotes rapper’s newest album, Views CHRIS POWELL MAY 04, 2016 The 6 God ascended into the skies above Toronto last week. As part of a massive promotion for Drake’s new album Views that included a coordinated billboard campaign and a pop-up shop on the eve of its release, Universal Music also partnered with

Are mobile truck ads a distraction for drivers? WATCH ABOVE: It’s being called the future of advertising. But there are critics who feel video ads on mobile trucks is distracting for drivers. Cindy Pom reports TORONTO – Mobile truck advertisements have critics questioning whether it is a major driving distraction. “Anything that distracts a driver