Digital Ad Truck: Hockley Valley Resort Project Description Client: Hockley Valley ResortMedium: Digital Ad TruckMarket: TorontoObjective: To promote during TIFF 2015Target: 25+Tactic: To rotate a 15-second commercial in a loop with other advertisers on a Digital Ad that drove around 8 hours a day for 11 days during TIFF. The major goal was to target […]
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Glass Display Truck: Sunwing Vacations Project Description Client: Sunwing VacationsMedium: Glass Display TruckMarket: TorontoObjective: To promote Sunwing’s vacation productsTarget: Financial District professionals and passersby, travel bloggers, and fashion outletsTactic: Gabor group, VMC-Gaggi, and Wild On Media together executed an experiential Glass Truck campaign for Sunwing Vacations. Passersby, media and travel industry specialists were invited to
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