Street Promotion

Walking Billboards – “Ads with Legs”

Recently Wild on Media hired 20 Brand Ambassadors to campaign throughout downtown Toronto, wearing (yes, wearing) walking billboard advertisements for Benjamin Moore. The campaign was a huge success, over 40,000 flyers were distributed throughout an 11 day campaign coinciding with the Toronto TIFF Film Festival. Hugely popular in cities throughout Europe, (where many courtyard shopping areas don’t allow vehicle traffic), walking billboards are eye-catching and curious forms of advertising to say the least. It’s utterly impossible to not notice them! Aside from the obvious form of advertising at street level, these two-legged billboard messages can piggy-back (no pun intended) with retail campaigns or shop promotions in larger malls. Having flyer hand-outs at the front of a large mall directing consumers to a targeted area, is a definite plus for any retailer. Eco-friendly and back-lit LED, they can last up to 4 hours outside at night. Advertising with legs!


In Light of Recent News

We can confirm the Digital Ad Truck seen spreading hateful and Islamophobic message in Toronto on June 18, 2024 is not one of ours, nor are we related in any kind with the campaign.

Every creative or artwork submitted to us is seen by us and not automatically forwarded to Digital Truck technicians, or uploaded or shared with partner vendors. We follow company’s ethics of responsible and productive messaging only.

We commit to our two decades old best practices:

• We will not run any messaging that we know or even suspect that promotes hate of any kind
• We will also not knowingly run ads with symbols, flags, etc. that represents hate
• We will not run any ads that contain disturbing visual content or immodest nudity
• We see each ad material and are able to use discretion to run the ad, ask client to change their creative or cancel the agreement and offer a full refund. In the rare case where questionable content slips through, we will immediately pull the ad.
• As we work with many trusted agency partners, though we don’t question the ad integrity when booking the ad but we do see each and every creative before it gets produced and printed even in quick turnarounds.