Walking Billboards: Q107 & Visa

Project Description

Client: Q107 FM Corus Entertainment & Visa
Medium: Walking Billboards
Market: Toronto
Objective: To promote the “Think big, buy small” holiday season campaign
Target: Adults 18+
Tactic: To utilize 5 Walking Billboards with Brand Ambassadors to support a team from Visa and to target major malls. Brand Ambassadors then engaged with customers to promote the use of Visa cards for purchases under $40. Customers needed to show the Visa team their receipts for a chance to win $25 prepaid Visa cards.